Twitter Ghana

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The campaign’s primary objective was to introduce Twitter to the Ghanaian community as the platform established its first headquarters in Ghana. Through this initiative, my team and i came up with a strategy for Twitter to create a formal introduction by empowering Ghanaians to share their unique stories using familiar local terminologies. By giving the people of Ghana a voice and a platform, the campaign sought to showcase the country’s rich culture and perspectives to the rest of the world.