WHO ARE WE ?
Naba-Abolova Collective is a creative initiative founded in 2018 by award-winning art director Zenhlanhla Myeni, also known as ZEN, in Mofolo South, Soweto. The collective was established with the vision of reshaping the narrative surrounding South Africa's township youth. Through its work, Naba-Abolova seeks to elevate and redefine the image of young people from townships, showcasing their resilience, talent, and untapped potential.
The term "Abolova" is commonly used to describe the youth who are often marginalized in South African society—those who struggle against systemic challenges such as high unemployment, poverty, and inequality. With South Africa’s youth unemployment rate exceeding 40% and the country having one of the highest Gini coefficients globally (0.63), these young individuals are often left behind, caught in a cycle of economic and social exclusion.
Naba-Abolova challenges this narrative by glamorizing the everyday lives of township youth, turning what is often seen as mundane into a powerful symbol of resilience and creativity. By showcasing the beauty and vibrancy of township streets, the collective aims to instill a sense of pride and self-worth in those often overlooked by mainstream society, empowering the next generation of South African youth to believe in their potential and create their own opportunities.
THINA SITHI
It’s not about the so’s and so’s that did that and that for who's who during 19voetsek. Let’s let go of the shackles of history and reach for the life line of the future, that you are a part of LOVA.
FUNDA BATHINI NGATHI
Read all about how The Naba-Abolova Collective is celebrated for its authentic portrayal of township life, recognized by esteemed platforms like Design Indaba and Decorex for its creativity and quality. The collective’s work captures the vibrancy and resilience of South Africa’s township youth, sparking a wider movement as more voices contribute to this narrative. By showcasing the beauty and creativity of township culture, Naba-Abolova is helping to shift perceptions and amplify the often-overlooked stories of the "kasi kids."