THE NO EXCUSE 63 SECOND REMINDER

The 63 Reminder campaign was born from a staggering and heartbreaking statistic: according to a Tears report, a woman in South Africa is raped every 25 seconds. This reality demanded urgent action, inspiring us to create a message that no one could ignore.

Through relentless brainstorming and research, we arrived at a bold and undeniable concept—the 63-second reminder—a constant, unmissable signal designed to keep this crisis at the forefront of public consciousness. We amplified this message across taverns, radio, and outdoor advertising, ensuring it resonated deeply with everyday South Africans.

The impact was undeniable. The campaign drove a surge in men signing up for the Champions for Change course that was readily available within the call to action of the campaign, fostering real, tangible change. Its success was further cemented with two prestigious Loeries and a Gold Effie, solidifying its place as an award-winning movement for social transformation.