NO EXCUSE THE 63 SECOND REMINDER

The 63 Reminder campaign was conceived in response to a startling statistic I found, revealing that a woman in South Africa is raped every 25 seconds. This distressing fact inspired the creation of a persistent reminder that would be impossible for everyday South Africans to ignore. Through a rigorous creative process, we arrived at the concept of the 63-second reminder. This impactful message was effectively communicated across various platforms, including taverns throughout South Africa, radio broadcasts, and OOH, ensuring widespread awareness and engagement.