THE NO EXCUSE 63 SECOND REMINDER

The 63 Reminder campaign came about after I stumbled upon a shocking statistic from a Tears report: a woman in South Africa is raped every 25 seconds. That really hit home and inspired us to create a constant reminder that everyday South Africans couldn’t ignore. After a lot of brainstorming, we landed on the idea of the 63-second reminder. We spread this powerful message through various channels, including taverns, radio, and outdoor advertising, which really helped us reach a wide audience. Overall, the campaign was a big success! We saw an increase in men signing up for the Champions for Change course and even earned two Lories and Gold Effie.