Castle Double Malt

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Art directing and elevating the Castle Double Malt brand in the South African market was an immensely fulfilling venture that allowed me to craft its identity from the ground up. Tasked with the challenge of introducing this novel brand to the South African audience, every aspect, from the Corporate Identity to the target market, underwent meticulous trial and testing. This marked my first foray into shaping a new brand, that had such a significant budget allocated to tailor it for an upper-class market.