Carling Cup

Carling Cup is a monumental sporting spectacle that transcends traditional tournament norms. This flagship event captivates audiences by placing the power directly into the hands of fans, allowing them to influence the game’s trajectory through an innovative voting mechanic that evolves every year. From selecting the starting 11 to making real-time substitutions. Planning and orchestrating this extraordinary campaign equate to curating an immersive festival experience. Over the course of a meticulously planned year, I’ve been involved in orchestrating every facet of this grand endeavour, from the TVC, OOH, digital content, and live activations, transforming thousands of spectators into active participants.